Intocable rose to mass popularity in the late '90s and became arguably the most successful tejano act of their day. Intocable's style of tejano is undeniably norteño in nature, driven by polka rhythms and heavily accented by accordion. The group even fashions itself as norteño (i.e., the cowboy look). However, their Texan roots and frontman Ricky Muñoz's gift for graceful pop melodies, among other subtleties, differentiate them from more traditional norteño acts like Los Tigres del Norte and Conjunto Primavera. Once Intocable established themselves on EMI Latin in the mid-'90s, they became one of the most steadily popular and commercially successful regional Mexican acts of their day. They regularly topped the regional charts with their albums as well as their singles, and they took pride in their devoted following, which allowed them to sell out massive arenas filled with tens of thousands of fans. In fact, Intocable were among the few regional Mexican artists -- along with the aforementioned Tigres del Norte and Conjunto Primavera, as well as superstars like Marco Antonio Solís and Ana Bárbara -- who rivaled the popularity and cultural impact of Latin pop stars such as Paulina Rubio, Juanes, and Thalía. Granted, those pop stars enjoyed truly international adoration, whereas a regional Mexican act like Intocable, for reasons of cultural specificity, was limited geographically to Mexico and the United States. But within Mexican and Mexican-American strongholds, Intocable were as revered as any pop star, and likely more respected. The band was critically acclaimed as well, with a long list of awards to its credit. For instance, they were regularly nominated for Premio Lo Nuestro and Latin Grammy awards, and they often won -- like in 2005, when they took home Latin Grammys for both Best Norteño Album (Diez) and Best Regional Mexican Song ("Aire").